Artemis II isn't landing on the Moon's surface. Instead, it is orbiting and will send back detailed pictures of the dark side of the Moon - the far side, which we never see from Earth. Its surface is quite different from the more familiar 'man in the Moon', instead appearing universally grey with fewer variations.
The Moon, and especially it's unreachable dark side, has always fascinated people on Earth. Pink Floyd's iconic album, released four years after Apollo 11, captured the imagination and went on to be one of the best selling albums ever.
The Artemis programme seems to be engaging the public as much as Apollo did in the 1960s, and the future can only be even more exciting.